Hotel Sales Masterclass:

Turn Conversations into Quality Opportunities

Master the confidence, structure, and language needed to prospect, qualify, and follow up more effectively in hotel sales.

Limited Spots Available — Free 90-Minute Training

Next Sessions: Brisbane (In-Person) & Online (TBC)
Learn how Australia’s leading hotels are building stronger sales teams through confidence-based selling.

Join Sandra Swatton, Founder of Hospitality Associates Australia, for this free 90-minute masterclass designed exclusively for hotel sales professionals. Learn the proven sales language, mindset, and qualifying questions that help top performers build stronger opportunities and long-term client relationships.

Event Description

We know hotel sales can be fast-paced, competitive, and full of moving targets. That’s why this 90-minute masterclass is designed for hotel sales professionals who want to sharpen their skills, boost confidence, and generate stronger opportunities with confidence

Hosted by Hospitality Associates, this free virtual session will give your sales team practical tools to connect more effectively, stay front of mind, and deliver consistent results that GMs notice.

DOSMs and Sales Leaders are encouraged to nominate one team member to attend and bring these learnings back to the property.

What You’ll Learn

How to make confident prospecting and cold calls that open conversations

Building rapport and asking better qualifying questions

Handling objections with professionalism (without feeling pushy) and tricks to get past the gatekeeper

Setting reminders and tactics for follow ups and how to stay front of mind

Are you a functions & events sales professional wanting to sharpen your qualifying skills as well?

Register and mention your interest in the Functions & Events Masterclass when signing up.

Sandra swatton

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We help teams deliver better results through:

• Tailored sales training workshops designed for immediate impact
• Ongoing coaching & mentoring to embed skills and build confidence
• Conferences & speaking sessions that inspire teams at scale
• Practical strategies to improve conversations, follow-ups, and client relationships
• Programs tailored for hotels, clubs, pubs, restaurants, and tourism operators

Who Should Attend

Hotel Sales Professionals Who Want to Stand Out

This free masterclass is designed for Front Office, Reservations, and Sales team members who are involved in handling enquiries, prospecting, or following up with corporate and event clients.

Perfect for:
Guest Service Agents looking to build confidence in sales conversations

Reservations team members handling corporate and group enquiries

Sales Executives wanting to sharpen prospecting and qualifying skills

DOSMs and Sales Leaders developing confidence across their teams

Your Coach

Sandra Swatton – Founder & Managing Director, Hospitality Associates Australia

With over 25 years in hotel sales leadership, Sandra has trained and coached thousands of hospitality professionals across Australia and New Zealand. Her sessions blend real-world experience with proven sales frameworks that turn confidence into measurable results — helping teams connect better, communicate more effectively, and sell with confidence.

Ready to Strengthen Your Team’s Sales Conversations?

Seats are limited — secure your spot in this free, high-impact masterclass now.