Hotel Sales Masterclass:

Turn Every Conversation into a Booking

Master the confidence, structure, and language that drives stronger hotel sales.

Limited Spots Available — Free 90-Minute Training

Next Sessions: Brisbane (In-Person) & Online (TBC)
Learn how Australia’s leading hotels are building stronger sales teams through confidence-based selling.

Join Sandra Swatton, Founder of Hospitality Associates Australia, for this free 90-minute hands-on masterclass designed exclusively for hotel sales professionals. Learn the proven sales language, mindset, and systems that help top performers consistently convert leads into loyal clients.

Event Description

We know hotel sales can be fast-paced, competitive, and full of moving targets. That’s why this 90-minute masterclass is designed for hotel sales professionals who want to sharpen their skills, boost confidence, and convert more leads with ease.

Hosted by Hospitality Associates, this free in-person session gives your sales team practical tools to connect better, sell smarter, and deliver results that GMs notice.

DOSMs and Sales Leaders are encouraged to nominate one team member to attend and bring these learnings back to the property.

What You’ll Learn

How to make confident prospecting calls that convert

Building rapport and asking better qualifying questions

Handling objections with professionalism (without feeling pushy)

Closing with clarity and confidence

Turning follow-ups into long-term client relationships

Sandra swatton

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We help teams deliver better results through: • Tailored sales training workshops designed for immediate impact • Ongoing coaching & mentoring to embed skills and build confidence • Conferences & speaking sessions that inspire teams at scale • Practical strategies to increase bookings, upsell services, and build loyalty •Programs tailored for hotels, clubs, pubs, restaurants, and tourism operators

Who Should Attend

Hotel Sales Professionals Who Want to Stand Out.
This free masterclass is designed for Front Office, Reservations, and Sales teams ready to boost their confidence, close more deals, and communicate with impact.

Perfect for:
Guest Service Agents who want to grow into sales roles
Reservations teams who handle corporate inquiries
Sales Executives looking to sharpen their conversion skills
DOSMs who want to empower their teams to sell smarter

Your Coach

Sandra Swatton – Founder & Managing Director, Hospitality Associates Australia

With over 25 years in hotel sales leadership, Sandra has trained and coached thousands of hospitality professionals across Australia and New Zealand. Her sessions blend real-world experience with proven sales frameworks that turn confidence into measurable results — helping teams connect better, sell smarter, and convert faster.

Ready to Elevate Your Team’s Sales Confidence?

Seats are limited — secure your spot in this free, high-impact masterclass now.